Forge Muesli is committed to protecting your privacy and safeguarding your personal data.

This policy (along with our terms of use and any other referenced documents) outlines how we collect, use, and handle your personal information. Please read it carefully to understand how we treat your data. By visiting www.forgemuesli.com or entering into a contractual arrangement for our products or services, you accept the practices described in this policy.

For the purposes of the General Data Protection Regulation (GDPR), the data controller is Watagan Limited, 85 Great Portland Street, London W1W 7LT

Information We Collect

We collect and process:

1. Information you provide:

This includes data submitted via our website forms, email, phone, or other correspondence — such as when you register, place an order, subscribe to emails, or take part in promotions. It may include your name, address, email, phone number, payment details, and preferences.

2. Information we collect automatically:

When you visit our website, we may collect technical data (e.g. IP address, browser type, time zone), and usage data (e.g. pages visited, interactions, visit duration).

3. Information from third parties:

We may receive information from partners such as analytics providers, advertising networks, and credit reference agencies, and combine it with other data we hold about you.

Cookies

Our website uses cookies to distinguish you from other users and improve your browsing experience. Essential cookies are used automatically; non-essential cookies will require your consent.

How We Use Your Information

We use your personal data only when permitted by law, including:

• Fulfilling a contract with you (e.g. processing orders)
• Complying with legal obligations
• Pursuing legitimate business interests, provided these are not overridden by your rights

Examples include:

• Providing requested products or services
• Sending updates or marketing (with consent, where required)
• Site optimisation and analytics
• Detecting fraud and ensuring security

Sharing Your Information

We may share your information with:

• Our group companies
• Service providers (e.g. payment processors, delivery partners)
• Analytics and advertising networks (in aggregated, non-identifiable form)
• Credit agencies (for fraud prevention or credit checks)

Third parties are required to handle your data securely and only for the intended purpose.

We may also share data in the event of a business transfer, legal obligation, or to protect rights, property, or safety.

Data Storage & Security

Your data is stored on secure servers. Payment information is encrypted using SSL technology. While we take precautions, internet data transmission is not fully secure, and any transmission is at your own risk.

Access is restricted to staff or partners who need your data to fulfil business functions and who are bound by confidentiality.

Data Retention

We retain your data only as long as necessary, typically up to 6 years, unless anonymised. This ensures we meet legal and operational requirements.

Your Rights

You have rights to:

• Access your personal data
• Request correction or deletion
• Restrict or object to processing
• Transfer your data
• Withdraw consent (where applicable)

To exercise your rights, contact our Data Privacy Manager at contact@forgemuesli.com.

We may need to verify your identity before responding. No fee is charged unless the request is unfounded or excessive.

Automated Decision-Making

Forge Muesli does not currently use your data for automated decisions with significant legal effects. If this changes, we will notify you and protect your rights accordingly.

Changes to This Policy

Any future updates to this policy will be published on this page. Please check back periodically.

Contact

For questions, concerns, or to exercise your data rights, please email: contact@forgemuesli.com